In November 1999, I opened "La Sirena" ("The Mermaid") a Mexican folk art store in New York City. The store reflects the beauty and richness of the country of Mexico and the people who live there.
"La Sirena" is filled with arts and crafts from many regions of Mexico, from museum quality pieces to traditional marketplace merchandise in all price ranges. Much of the work is crafted by families whose traditions have been handed down from generation to generation. Families whose lives, in and of themselves, are living art. The pieces are bought directly from the artists, whenever possible. This is very important because it ensures that the artist fully profits and that traditions live on.